Do you know What is digital marketing and how does it works?
You may have seen many advertising mediums to market your business, products & services, such as:
- Print ads (newspapers, pamphlets, hoardings, etc.)
- Television ads that you see in theaters as well as on TV.
- Radio ads etc.
But have you heard about What is digital marketing and how does it works? And how beneficial it is to grow your business?
This is exactly what I am going to tell you today from this article, so let’s see.
What id Digital Marketing?
Digital Marketing is the one of the best medium to promote your Brand, products & services through digital channels i.e. Websites, Social media sites, emails, search engines, blogs any many more. Digital marketing is one of the most widely used marketing tools in today’s era to grow your business globally. You can promote & advertise your products and services to people who are interested in your goods and services.
Nowadays, it is very important for your business to be available on the internet, because in this techno-savvy age, customers check your information and reviews on the internet before buying your goods and services and then buy those goods or services from you.
As a result, the importance of traditional marketing methods is slowly diminishing. And if you want to survive in this competition, your business needs to adapt to these digital marketing methods to be in the competition.
Now you may be thinking how does Digital marketing actually works?
Nowadays, business owners need to understand how digital marketing works, so that they can plan effectively their campaign strategy for business growth.
To understand exactly how this works, it is important for you to know in advance how each component of digital marketing works and how that component will benefit you in achieving your business goals.
We will study each of the following 8 digital marketing methods to make it easier for you to decide which method will be most beneficial for your business.
- Website Marketing
- Social media Marketing
- Search engine optimization
- Pay per click advertising
- Content Marketing / Blog Writing
- Email Marketing
- Affiliate Marketing
- Bulk SMS & WhatsApp Marketing
1) Website Marketing:
Introducing your business to the customer, it is very important to have a website for your business, because the customer checks the information and its usefulness before buying any product. And your website introduces your goods and services to the customer very well.
Often your website is very useful for making the first impression in the minds of the customers about your brand.
While making a website for your business, it has to be taken care of its designing, graphics, good layout of the products and their complete information should be there, and it is very important that your website is mobile friendly so that the customer can view your website from mobile.
You can visit our website for more information where you will be guided to good & informative website for your business.
2) Social media Marketing:
It is very important for your business to be available on social media. Like Facebook, YouTube, Instagram, Twitter, LinkedIn, WhatsApp etc.
Social media has brought the whole world to you with a single click. You can instantly connect with people from any corner of the world.
Out of the total population of 7 billion in the world, 4 billion people are connected to various social media sites. Out of that 2.7 billion people are on Facebook, 2 billion on YouTube, 2 billion on WhatsApp, 1. 6 billion on Instagram & 350 million on Twitter.
So, you can imagine how many customers you can get for your business through social media by posting information about your products and services.
You can cerate your business page on Facebook, Instagram & Twitter Also you can run a audio & video campaigns of your business over these social media platforms.
3) Search Engine Optimization:
Search engine optimization is a process that optimize the information on your website and displays it in search engines like Google.
The goal is to show your goods and services in the search engine at the primary level. So that the customer will give priority to buying your products and services. But, yes, it is also important that you have maintain quality of your goods and services.
Creating organic traffic to your website takes time, effort and patience but SEO is the way to go if you don’t want to pay to appear on the first page of Google search engine. SEO is free to implement and gradually increases site traffic over time.
4) Pay per click advertising:
The goal of your digital marketing strategy may be to bring in as much organic traffic as possible, but your business should not ignore the importance & value of per-click (PPC) rewards.
PPC advertising is a form of search engine marketing that pays the ad publisher every time a new lead is clicked on your ad.
Simply put, every time a user clicks on your ad, you have to count the number of clicks. This is the easiest and fastest way to get traffic to your website. Traffic obtained by this method is not considered organic.
Facebook advertising is another type of PPC advertising called “Paid Advertisements”.
5) Email Marketing:
Email marketing may not be the primary source of creating new leads for your business, but it is often used as a form of communication with your customers who love your services or products and have chosen to subscribe to your business updates.
Here are some examples to help you create a better campaign for your digital marketing.
- You can provide information about your goods and services via e-mail.
- You can tell your customers about the attractive discounts on products.
- You can ask them to subscribe to your magazine by letting them know about your latest products.
- You can raise awareness about your brand via email so that the credibility of your brand is maintained.
6) Affiliate Marketing:
Affiliate marketing is basically paying someone else (an individual or a business) to promote your products and services on your website or vice versa.
This marketing requires you to have a brand ambassador for your business who helps you engage with potential customers and recommend services and products for your business for a commission or salary.
Therefore, affiliate marketing can be seen as a process of product creation and marketing of products to different parties, where each party receives a share of the revenue in proportion to their contribution.
You can reach influential and successful people in the digital marketing world and pay them to promote your business to a large audience.
7) Content Marketing / Blog Writing:
Content marketing is another broad broadcast marketing term.
Basically, content marketing is promoting your business by interacting with your customers and persuading them to buy.
Content marketing covers brand awareness or any digital marketing effort that uses content (Blog posts, eBooks, videos, infographics, etc.) to drive clicks, leads, or sales.
The key to creating great content assets that support your digital marketing campaigns is choosing topics that appeal to your audience.
8) Bulk SMS & WhatsApp Marketing:
You can send SMS or WhatsApp messages to customers about your product, Sales, Discounts & Special Offers to attract. So, with that they can get to know about your special promotions. With that you can keep in touch with your customer too.
So now you know exactly What is Digital Marketing and how does it works?
Please let us know your feedback in the comment box, and if you have any questions, we will definitely answer them.
You can contact us to digitalize your business as well as learn more about digital marketing.